Why you need young professionals as clients (and six ways to get them)

Young people are all-too-often overlooked by advisers thanks to a common misconception that pursuing them is a waste of time. Excuses in the past have ranged from the belief young people have little money to invest, to the perception that any financial planning needs they may have are, at most, basic. But a number of advisers believe younger clients have a lot to offer and suggest now is the time to cash in on a ‘lost generation’ of investors. Abraham Okusanya, managing partner of Financial Freedom Academy, points to a recent study which suggests that 'Generation Y' (those born bet...