What I really think: Phil Billingham

What’s the one thing you most dislike about the industry? Being called a ‘distributor’ by providers. The implication here is that providers are at the top of the chain and advisers simply distribute their products. What I actually do is give clients advice and the providers are merely suppliers. I believe providers that see advisers as distributors are going the way of buggy (horse) whip manufacturers, which went bust when people started driving cars. What do you most admire about the industry? I think we do a great job for clients. We are the good guys – the most trusted source of a...