Paul Avis, sales and marketing director at Canada Life Group Insurance, explains the importance of employee benefits and how to communicate their value to staff.
Most employers will tighten their purse strings and look to reduce non-essential expenditure during the current uncertain economic time. However, as employees are the lifeblood of any business, it is important they feel valued in order to ensure their continued motivation, loyalty and productivity. A simple way of doing this is by reviewing non-remunerative aspects of their job package, such as employee benefits. Employee benefits can help to form an integral part of motivational strategy in the modern workplace, something that was originally recognised over 60 years ago when Abraham Mas...
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