Gender Pricing - The race to 2012

What has been the big insurance news story of 2011? One could argue it was the European Court of Justice’s (ECJ) ruling on gender discrimination from 1 March, stating that all insurance policies from 21 December 2012 should be sold at the same price to men and women. Are the majority of IFAs really aware of this? For those that are, have they really thought through the opportunities that present themself and any potential best advice issues? At the time of the ruling, the buzz around the industry was deafening, with most insurers dropping all their planned development work for Februar...