Global insight: Deborah Fuhr and the ETF world

Arguably the most renowned figure in the ETF industry, Deborah Fuhr has been watching the market grow for 14 years. When she joined Morgan Stanley as the head of marketing and sales for ETFs in 1997, the industry consisted of just 21 ETFs and assets of $8bn.  “It was pretty challenging,” she says. “People were either saying they had no interest because of the lack of distribution fees and rebates, or they were active managers. Many people were indifferent in the early years.” Now working as BlackRock’s global head of ETF research and implementation strategy, her team’s latest indust...