Rising to the challenge

Twice as many ‘very old people’ (aged 85 and over) are living in Britain compared to 25 years ago, figures from the Office of National Statistics revealed recently. And the UK is not alone – populations across the world are growing older. An ageing population poses a number of challenges to those in the life insurance industry. Older people have very different needs to those we have been used to servicing. Clearly they require products that are tailored to their specific life stage as well as their ability to communicate and interact with businesses using preferred channels. While thi...