The crowded ETF investment space

  You could be forgiven for thinking that there are too many ETFs on the market at the moment that are all doing the same thing. I often hear from clients and brokers alike that the ETF space has become increasingly crowded. One of the single biggest obstacles to a private client investing their hard-earned cash into an ETF is the extensive, and thus sometimes confusing, array of choice open to them. Let's look at an example. Unless you have access to a Bloomberg terminal, it can be reasonably difficult to search for an ETF. A PDF copy of BlackRock's Global Handbook would perhaps be t...