Tech Review: Scottish Widows & Clerical Medical

The take-over of HBOS by Lloyds TSB last year led to the merger of two of the best-known brands in the Life and Pensions market – Scottish Widows and Clerical Medical. Such mergers have many attributes and work-streams to them, but as e-commerce consultants, it is the alignment of the different products and supporting e-commerce services that we watch with interest. The branding decision was made swiftly and with a refreshing degree of clarity. While both brands were respected in the IFA market, the end consumer awareness of Scottish Widows was far higher and this brand was chosen to mar...