Client education: The key to advice excellence

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Brett Davidson of FP Advance explains why educating clients on their financial needs can improve relationships and help your business run more effectively.

Sometimes it is easy to forget what business you are in, what with the amount of compliance driven change that seems to be coming through from the FSA. The RDR and more recently the thematic review of the wrap space also seem to be causing quite a stir. When you haven’t quite got your proposition sorted out in the first place this barrage of new requirements can really throw you off the scent. But it is critical to remember what you really do for clients and it is not managing their money or picking funds. The core business of financial advisers is advice and done well it answers the big...

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