The value of a bolt-on

With the growth in non-advised sales, a rise in the use of price comparison sites, and increased price competition in the group risk market, advisers continue to look for ways to differentiate and enhance their proposition to their clients. One of the most obvious tools at their disposal is the added-value service. The list of value-adds available is as long as your arm, including employee assistance programmes (EAPs), occupational health services, screening services, medical advisory services, and so on. Bright Grey’s Helping Hand service for example, provides a wide range of services i...