Profile: Steven Martin, Smart Financial Planning

clock •

"No adviser wearing the independent label should be financially rewarded by the products they sell."

Looking back over 2009, there are few who will raise a glass to the good times, except perhaps pawn brokers and pound shops. Steven Martin, 34, could be the exception. Since he launched his own business Smart Financial Planning in October 2008, the Chartered and Certified financial planner has seen assets under management triple to £25m and he has taken on 12 new clients. In regular market conditions, Martin would have ample reason to pat himself on the back. But considering that much of the financial services industry has been engulfed in a crisis of epic proportions since that ti...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investment

Fifty years after 'Bogle's Folly', what comes next for financial advice?

Fifty years after 'Bogle's Folly', what comes next for financial advice?

'Indexing will continue to grow, but the wrapper through which investors access it will change'

Gillian Hepburn
clock 12 October 2026 • 4 min read
Chris Justham: Why the industry must 'entertain and engage' investors

Chris Justham: Why the industry must 'entertain and engage' investors

‘We can’t just offer them a dry cracker and ask them to chew it down’

Chris Justham
clock 07 October 2026 • 3 min read
Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Jupiter Merlin makes 'keystone' changes and cuts charges on Select range to attract advisers

Two new funds launched

Michael Nelson
clock 06 October 2026 • 6 min read