Pinpointing the connection

clock

Raising a profile on the internet can seem a somewhat daunting task for the inexperienced. Steve Barnes gives a guide through the potential minefield of online marketing.

Consider how someone would go about finding an insurance adviser in the internet haystack. As more and more people turn to the internet to find local businesses and services, it is worth looking to see where your business would feature if someone was trying to find it under your company name or as a general search for an insurance adviser in the area. There is enormous growth in online local search as people move away from traditional paper directories so, if the business is not easily found, the chances are a competitor around the corner will be, and the first firm could lose out. Fo...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Technology

Timeline has the most innovative technology, industry says

Timeline has the most innovative technology, industry says

Advisers, business owners and paraplanners share their thoughts

Isabel Baxter
clock 17 June 2024 • 1 min read
New industry group launches with aim to reform LoA processes

New industry group launches with aim to reform LoA processes

Group formed by pensions technology specialist The Pensions Lab

Isabel Baxter
clock 14 June 2024 • 2 min read
Intelliflo to roll advice firms onto Wealthlink offering from August

Intelliflo to roll advice firms onto Wealthlink offering from August

‘This is now about the evolution to a full advice solution’

Hope Coumbe
clock 04 June 2024 • 1 min read