Better Business: Are ETFs as cheap as we are led to believe?

Over the years experience has taught me that when a price sounds too good to be true a little investigation will prove that it is. The recent trumpeting of the cost advantages of ETFs is a great example of this. It could lead you to believe that ETFs are, hands down, the cheapest option for investors. But research shows that this is not always the case and that advisers should examine both platform charges and asset allocation when assessing the true cost of investing in ETFs.   As part of their due diligence process and in making sure that recommendations are suitable advisers shou...