Safety in numbers

Consumer confidence in financial products has been seriously tested over recent weeks. For the first time in over a century we've seen a run on a major bank with savers queuing outside Northern Rock branches to get their money out. Savings accounts are supposed to be the safest of all financial products but the Northern Rock crisis showed that even with cash there are risks. Consumers have demanded that the government guarantees all deposits. They want to be 100% sure that regardless of macro-economic conditions their money is safe, guaranteed, and there for them when they need it. Chan...