Marketing hedge funds to high net worth clients can be a difficult tightrope to walk. Craig Reeves reports on the changing face of alternative investments over the past 10 years and how marketing strategies have had to adapt
According to one research report (published by marketresearch.com), high net worth individuals, at least in Europe, are classified as those with in excess of e300,000 ($380,000) in liquid assets. Using that definition, the report suggests that the six major European economies (France, Germany, Italy, the Nordic Group, Spain and the UK) house some 648,000 high net worth individuals (at end-2002) with appropriate amounts of wealth onshore, and that this number has, since 1997, been growing at a compound rate of 7.9% pa. Of course, this growth rate is an average - there is no doubt it was much...
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