Demand for international private medical insurance continues to grow, and firms are branching out into new areas. Tiffany Hancock reports on how the industry is changing, and the problems encountered while attempting to keep up
As the global population becomes ever more mobile, the international private medical insurance (PMI) industry has seen phenomenal growth. However, firms are focusing their business expansion efforts in different areas. Firms such as Goodhealth have highlighted China as an area with strong potential for growth. Andrew Apps, director of global sales and business development at Goodhealth, says: "We opened an office in Shanghai two months ago as we have decided China will be a big area for us. Although we are starting off with a focus on the expatriate market, we hope to tap into the local m...
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