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As numbers of mass affluent and high net worth investors swell globally, the role of the financial adviser is strengthening. To be successful going forward, the adviser needs to concentrate on understanding their clients' changing needs, says Peter Hobbs, head of sales at Generali International

When building any kind of business, it helps if your target market is expanding. In this respect, there has never been a better time to be an independent financial adviser. A huge growth in real wealth across the globe has seen a boom in mass affluent and high net worth individuals (HNWIs), who are ideal clients for IFAs. Although organisations use different criteria to define these consumer segments, typically mass affluent customers would have investable assets of £50,000 to £250,000 (or local currency equivalent) and HNWIs are defined as having assets of £250,000 to £5m (or more) a...

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