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Style investing has been an established investment approach in the US for a number of years. Now, as investors look for innovative ways to generate returns, style investing is gaining increasing attention in Europe, providing investors with new opportunities to diversify their portfolio and reduce stock-specific risk. Exploiting investor behavioural biases By focusing on stocks with these specific 'style' characteristics, investors can get a highly-targeted way of profiting from the growth and value opportunities inherent in Europe's equity markets due to investor behavioural biases. ...