Crystal clear?

The advice given to investment customers that a past performance is no indication of a future one is very familiar. But can the same be said regarding a company's claims handling performance in the protection industry? When selecting a company to place business with, price and product are easily comparable with tools such as The Exchange or Aequos, but what about claims - how can their treatment be compared? Care must be taken in choosing the right company to deliver the claims promise as not only will customers want to know that they will be treated fairly at claims stage but advisers ...