Dead in the water?

When the Income Protection Task Force was launched, none of its founders realised how challenging it would be to develop a much more positive profile for income protection (IP). But while some of the problems were anticipated, others were not. It came as no surprise that IP was perceived as a complex and heavily underwritten product, or that people do not seem to appreciate the need for it, despite the fact that it protects their income against continuing ill-health. It was also not unexpected that advisers find it much easier to sell lump sums rather than the promise of a protected perce...