Bright sparks

Cover story

Professional Adviser
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With sales of protection products continuing to struggle, the question is which brave innovator is going to lead the industry out of the shadows and into a more prosperous future? Peter Carvill reports.

As the protection industry ticks into the second quarter of 2008, the issue of the protection gap is becoming increasingly pertinent, especially in light of the financial woes that are building as the credit crunch begins to bite. Since the adage of the world catching a cold whenever the US sneezes tends to hold true, the protection gap in the UK may soon set its teeth upon the British consumer if businesses begin to fail resulting in job losses. Protection has long been seen as the poorer cousin of other financial products, such as pensions, with sales continually falling far short of th...

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