Find your target

If every intermediary in the UK were asked whether they write enough protection business, what would be the most popular response? Experience suggests 'no' would be a common answer. Perhaps not the most taxing question, but surely many would agree with this simple hypothesis. The next question, not so simple perhaps, but more important, is how does the industry ensure that all advisers write as much protection as they would like? The answer would of course go a long way to solving the £2.3trn protection gap. Unfortunately, there is no simple answer. The problems with protection products,...