Filling the protection gap

The protection gap as measured by Swiss Re is enormous, and while the extrapolated numbers may seem unrealistic to some, the scale of opportunity for providers and distributors is significant. Yet, there is little evidence of providers or other support groups for intermediaries putting significant effort or resources into growing the market. Instead, the effort seems to be directed at maintaining or growing shares of whatever market is prevailing. So what are the barriers to growing protection sales in the UK? Significant product development is not the key to unlocking that potential, b...