Striking a balance

non-disclosure

Professional Adviser
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One of the biggest problems facing the protection industry is trust. Russell Whitworth outlines the need to provide customers with value, while equally tackling non-disclosure

The article "Coming Clean", from January's edition of COVER, affirmed that there is a mismatch between the claims the protection industry pays out and consumer perception of what is fair. The most worrying conclusion, from an insurer's point of view, is that 46% of the consumers who took part in the Scottish Re survey reviewed in the article believe claims should be paid in full or in part, whether or not there was any non-disclosure. This is clearly some way from where the industry stands, and there is great potential to educate consumers on the unforeseen impact of this belief. In add...

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