On the ladder

housing market

Professional Adviser
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The majority of pure protection sales, it seems, have become inextricably linked to those on the first rung of the housing ladder. Jane Harrison and Richard Verdin investigate

It is widely accepted that, historically, somewhere between 60% to 70% of the UK's pure protection sales have been initiated as a direct result of a 'mortgage event', where someone is buying or re-financing a property. So, when considering how to develop the protection market, it is fundamental that the industry considers the way the mortgage market operates, including product and service delivery by the mortgage providers and the expectations of those directly involved in giving mortgage advice. Last year was an eventful one for both the mortgage and protection industries, with the mor...

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