A healthy future?

The private medical insurance (PMI) market has developed at a relatively slow pace over the last 15 years, with few insurers displaying any creativity and seeming more interested in their products rather than the needs of the public. Overall, the market has been largely stagnant, and insurers have shown little concern, appearing to adopt the view that by selling less they risk less. Creative Between 1989 and 1999, 23 insurers entered the PMI market believing it presented significant growth opportunities. What many of these companies did not appreciate is the intensive administrative nat...