Pitching ideas

In the UK, there are 3.7 million small to medium-sized enterprises (SME) that need advice on running their operations safely and efficiently. However, while they are all potential customers of insurance and financial services products, they have neither the inclination nor the resources to buy unless presented with a compelling argument. So how can intermediaries and product providers build such a case for private medical insurance (PMI)? While this may not be an easy task, it is certainly worth the effort because not only can this sector expand a broker's field of interest, it can also...