Saving face

For many years the private medical insurance (PMI) industry has suffered from bad press - usually based on rejected claims. And, irrespective of whether there were valid reasons for those claims to be rejected, the national press tended not to differentiate between valid and invalid claims. For some time, the Association of Medical Insurance Intermediaries (AMII) executive committee had been considering a PR exercise to address this situation, improve the industry's image and reputation and make a concerted effort to communicate the importance of the industry's role in helping to provide ...