The results of COVER's recent DISCOVERED research, sponsored by PruProtect, confirmed price as the most influential factor when advisers recommend products. Johanna Gornitzki reports
The last 12 months have not achieved anything out of the ordinary for the protection industry when it comes to product development. Despite a few fresh showers of innovation delivered by PruProtect and Lincoln through their launch of severity-based cover and group income protection product respectively, the sector has failed to deliver anything but a mild change in temperature as insurers have kept themselves busy fine tuning their already existing offerings. Product innovation has always been portrayed as the key to the protection market's success but would intermediaries agree? COVER ...
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