Join COVER's Promoting Protection campaign

By Johanna Gornitzki COVER magazine has launched an industry-wide campaign to raise the profile of the protection sector, following calls by industry delegates at the COVER Forum last October. Intermediaries at the recent conference urged industry experts to do something to put protection higher up the consumers' agenda, arguing that making protection a household name was key to moving the protection market forward. This is nothing new, however, as for years industry commentators have pointed out that highlighting the need for protection was vital if the industry was to realise its f...