The key to business success is a good marketing strategy. But where do you start and what do you need to know? Kirstie Redford explains
The day-to-day responsibilities of running a busy firm leave many advisers with little time to contemplate marketing. However, taking time to review a strategy and build new client bases is essential if you are to expand your business. Marketing activity for advisers used to comprise cold-calling at best. However, there is now a range of costeffective options available to help you source tomorrow's clients. The first stop should be insurers. It is in your interest and theirs to make sure you continue to grow your business, so many offer wide-ranging support. And best of all, the...
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