Stress the positive

Often wrongly perceived as a cheaper alternative to private medical insurance, a healthcare cash plan is a stand-alone product that has evolved over recent years to meet a raft of new market demands - especially within the corporate sector. For intermediaries with corporate clients, it may, thefore, be time to take a fresh look at healthcare cash plans and the possible benefits of introducing them. The market has changed considerably over recent years. A changing employment and regulatory environment has forced employers to sit up and take notice of employees' health while they are at...