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As the number of people enjoying their golden years exceeds the amount of children in the UK, Ian Noble explains why there can no longer be any excuses for not reviving the long term care market.

The demand for products that meet the financial requirements of those wanting to fund for the provision of care has never been greater. The UK population is ageing and statistics show that the percentage of people aged 65 and over has increased by 31% between 1971 and 2006 - from 7.4 to 9.7 million. Within this age group, even greater increases were seen in the percentage of people aged 85 and over. In fact, in 2008 it is thought that the number of children in the UK will be lower than the number of pensioners for the first time. The number of people already in care homes or having to f...

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