Prudential's new product, PruProtect, has caused a bit of a stir in the market. Adviser Dale Tranter outlines what he thinks about the offering and how it matches up to its predecessor.
Prudential's Flexible Protection Plan launched last year but has since won more plaudits for innovation than for topping sales league tables. There is now, however, a new improved version available from the provider. PruProtect, like its sibling PruHealth, is a joint venture between Prudential and South African insurer Discovery, with systems being established in the latter's home base to support the product. PruHealth has been successful in its short two-year lifespan and PruProtect's challenge is to replicate the private medical insurance product's success in the individual protection mar...
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