Different strokes

There is much talk in medical circles of the need for a more holistic approach to patient care. Increasingly, there is recognition of how diet, exercise and overall quality of life can play a crucial part in a person's state of health. Providing an isolated treatment may be effective in the short term, but a broader strategy addressing the patient's total requirements is becoming the favoured way to ensure general wellbeing. Brokers and intermediaries involved in selling health-related and protection-oriented insurance products to commercial clients should adopt a similar approach. While ...