While markedly more successful at a corporate level, private medical insurance could offer today's health-conscious public exactly what they want if only it was packaged better, writes Dave Priestley.
Financial services products need to be adaptable in today's increasingly competitive and demanding market. From pensions and annuities to mortgages and car insurance, these products have evolved to suit today's world and, most importantly, meet the needs of consumers. Health insurance should be no different. The industry needs to recognise what customers want from their private medical insurance (PMI) both today and in the future, and find ways to provide it that are accessible and engaging. Traditionally, PMI providers have wanted to attract young and healthy people into their pool of me...
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