Holding on

The current economic climate is affecting all professions, brokers being no exception. This is why it is more important than ever that they are well prepared when facing customers, ensuring they have all the answers and justifications to keep them happy. Selling finance products to new customers is currently an uphill struggle so the focus for financial advisers needs to switch from attracting new customers to retaining existing business. All companies, but particularly small to medium-sized enterprises (SME), are currently looking at cost-cutting measures, with employee benefits often th...