Now is the time

The calls for an industry-wide campaign to promote protection insurance to the general public were enthusiastically supported by the audience at the recent COVER Forum. This is by no means the first time such a call has been heard, however, so why should it be heeded now any more than it has been in the recent past? It is the logical response from those trying to make an honest living in a market that has been battered by a decade or more of scandal - pensions mis-selling, endowment shortfalls and now gathering storm clouds over the payment protection market - that forms a drab and depres...