Survey: Majority believe a generic campaign and media push are essential
Raising awareness about protection is one of the issues closest to intermediaries' hearts, it was revealed at the COVER Protection Forum. When voting for which topic the panel should discuss, some 75% of IFAs on the day said raising awareness about the protection industry should be the number one choice - showing just how important this subject is to many brokers. Discussing the ways to best promote protection, a total of 37% of delegates thought a generic advertising campaign would be the best way to highlight the need for protection. Another 35% thought better informed media coverag...
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