Companies are realising that corporate responsibility can boost their public perception and attract potential employees. Lucy Quinton examines how the protection industry is getting involved
Firms are demanding more from employees than ever before but tides are beginning to turn as companies start to think about giving back to their workers and the wider community. There are many different guises of corporate responsibility which can be referred to as 'corporate citizenship' or 'responsible business'. While this caring attitude is growing in popularity with many people, it is also open to criticism by cynics who suggest it is nothing more than corporate window-dressing. But while some may mock, it is clear the protection market has not been weighed down by this criticism, b...
To continue reading this article...
Join Professional Adviser for free
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes