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Corporate responsibility

Professional Adviser
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Companies are realising that corporate responsibility can boost their public perception and attract potential employees. Lucy Quinton examines how the protection industry is getting involved

Firms are demanding more from employees than ever before but tides are beginning to turn as companies start to think about giving back to their workers and the wider community. There are many different guises of corporate responsibility which can be referred to as 'corporate citizenship' or 'responsible business'. While this caring attitude is growing in popularity with many people, it is also open to criticism by cynics who suggest it is nothing more than corporate window-dressing. But while some may mock, it is clear the protection market has not been weighed down by this criticism, b...

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