Individual CI - Out of the woods?

For an industry where progression is not generally considered its most prolific feature, the individual critical illness (CI) sector of the market has spent the last year steadfastly, repeatedly and routinely bucking this stereotype. Since most reading this have a vested interest in a successful CI market, 2008 should hopefully be seen in future years as the point at which the product turned and started to improve. After all, in rehab, reaching rock-bottom is the first step on the road to recovery. That is the optimistic view. The opposite applies in the short term. According to Swiss R...