Hi, Steve Billingham here again and today I'm going to be talking about how to grab the attention and interest of your target market. When creating your marketing materials, it's critical to make sure that your key messages get heard above all the other hundreds of marketing messages your prospects get bombarded with every day. The most effective way to do this is to build your core messages around 2 things. Firstly "client pain" (in other words the problems, worries and challenges that they are facing or concerned about) and secondly your key differentiators, (i.e those...
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