PruProtect has said it is "bullish" about the future for the protection market and that it is aiming to be a major player in the UK market.
Protection is seen as a key growth area by IFAs with almost two thirds optimistic about increasing business in the sector this year.
With less than a year before the ECJ ruling on gender discrimination comes into effect, there is still confusion as to how insurers should respond, according to specialists.
LV= has big plans for 2012. Paul Robertson interviews one of the industry's most prominent Welshmen, Mark Jones.
Ageas has questioned whether the impending move to gender neutral pricing will result in women falling further behind men in their willingness to protect themselves.
The debate between insurers and their ‘right' to assess risk against public policy concerns about unethical discrimination has come into sharp focus again with the European Court of Justice's (ECJ) ruling on gender discrimination.
Introducing gender-neutral rates will result in premium hikes for life insurance and critical illness (CI), HM Treasury has warned.
The government has begun consulting on how insurers can use gender as a risk factor after a European Court of Justice ruling said providers could not charge different premiums to men and women because of their sex.
Zurich has urged advisers to be prepared for the impact of gender neutrality on their clients and business.
Exeter Family Friendly is believed to be one of the first insurers to publicly revamp its protection products to accommodate the European Court of Justice (ECJ) ruling on gender based pricing.