Driving 'extreme client loyalty' will be the focus of Janus Henderson Investors learning & talent development partner Scott Black when he takes the stage at Professional Adviser's inaugural PA360 event a week today.
Taking place at The Brewery in central London on 24 April, this exciting all-day conference will offer a comprehensive 360-degree view of financial advice, with an unmissable line-up of dynamic speakers ranged across three streams focusing on what matters most to advisers - ‘You and your business', ‘You and your clients' and ‘You and your profession'.
In ‘The art of Wow - driving extreme client loyalty', Black will cover, among other things, the single biggest reason satisfied clients switch financial advisers - and why it is not performance - and offer a step-by-step process for turning high-value affluent clients into ‘raving fans'. You can watch Black preview his presentation by clicking on his picture above.
Other speakers you can hear on the day include consultant and former FCA technical specialist Rory Percival on the importance of product governance and Nexus IFA managing director Kerry Nelson, Sandringham Financial Partners chief executive Tim Sargisson and Succession group proposition and marketing director Marks Stokes addressing the question ‘What does a good adviser business look like?'
Other well-known names appearing at PA 360 - the full programme of which may be viewed here - include futurist Graeme Codrington on the world of work and multi-generational workplaces, TISA global head of industry policy liaison Peter Smith on regulation, guidance and advice, and Lord Digby Jones on the potential outcomes of Brexit.
To reserve your free place or to find out more about this special event, please click here
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