GE Life has changed its name following the acquisition of the firm by Swiss Re.
The company is now called Tomorrow and it believes its new identity, created by design consultants Kent Lyons, expresses the importance of the products it offers. Kirsty Macpherson, head of communications at Tomorrow, said: “We are here to help people make the best possible financial plans for retirement to ensure income in later life, so Tomorrow is the perfect choice.”
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