Simon Binney: Four ways to help clients understand hybrid advice

Part human adviser, part automation

clock • 5 min read

As technology transforms how individuals manage money, writes Simon Binney, the advice sector as a whole will face a more discerning and demanding client base, which will have quality and convenience front-of-mind

The choice of a financial adviser can be based on a myriad of reasons - a recommendation, a review, the possibility of online advice, perhaps an inheritance or windfall. What should be at the heart of any decision to select an adviser, however, is quality, regulated advice. This may sound like common sense but, as we enter a new era where clients can access ‘advice' and guidance from a whole range of sources, there is the danger the customer will become ‘lost in the weeds', not fully understanding what they are obtaining. This is why it is up to us as an industry to communicate the real ...

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