AXA has expanded its adviser-focused protection website with additional client-facing sales aids.
First launched in March, the website (www.axa.co.uk/advisers/protection) hosts toolkits, statistics and testimonials to advisers sell protection. The new additions include sales aids on income protection, and cards to help advisers overcome client objections that they don't need protection. Also added are video demos and testimonials of the tele-underwriting service and customer video testimonials on critical illness cover. An interview with chief underwriter Mike Taylor is another addition. A new 'Know your Facts' document also contains statistics that can be used to help clients unde...
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