US insurance giant AIG is gearing up for a major assault on the UK retail marketplace with plans for roll out of a fleet of new flexible investment plans.
Professional Adviser can reveal that the company is aiming to double its market share within the next 12 months. It is hoping to capitalise on the success of its high profile sponsorship of European and Premiership champions, Manchester United, by targeting UK financial advisers with a new product range. AIG has also overhauled its senior management teams in the UK in the last 12 months and believes that this summer is the perfect time to roll out its biggest UK marketing initiative to date. Mark Hawthorne, head of sales and marketing at AIG UK, said: "We are well aware that we need to...
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