Worksite marketing improves take-up, says Winterthur

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Educating and informing working Brits on pensions is crucial if the country is going to reverse a 60/40 ratio of state to private retirement provision and close the current savings gap, research indicates.

As part of initial research from Winterthur Life , the pension specialist has revealed one-to-one consultations with employees resulted in a 26% increase in take-up to pensions schemes, as opposed to 16% following group presentations. Added to this, two out of three employees attending one-to-one consultations with their company pension scheme provider did not need further advise following the meeting. Winterthur Life says worksite marketing and education, including active workshops and one-to-one consultation has added great value to take up of DC schemes. Officials at the life insure...

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