Unum to delete Provident name

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UnumProvident has announced it intends to change its name to Unum Group as part of a larger branding initiative being undertaken by the company.

The change will be effective pending necessary approvals in the US, while in the UK it is expected to occur mid- to late-2007. Unum’s three primary business units will be known as Unum US, Unum UK and Colonial. In the UK, the company is constituted as Unum Limited but it uses UnumProvident as its trading name. John Hutson, a spokesperson for UnumProvident, says: “In the UK we will probably drop the ‘Provident’ in the mid to late year.” Thomas R, Watjen, president and ceo of UnumProvident Corporation, states: “We are stronger today than we’ve ever been, and we believe we are well-...

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